The origin of the Stock Number logotype

[image source_type=”attachment_id” source_value=”283″ align=”left” lightbox=”true” size=”medium” autoHeight=”true”] Stock Number Inspiration | This is a special post because I want to show what drive the first inspiration of Stock Number logotype.
Some customer ask me why I have changed the iconic military style from black/army green to black/white minimal type, I’m happy to explain my creative approach about the Stock Number graphic philosophy.

Usually the NATO items have special code to identify them, my inspiration comes from those code and from the military watches box.
Normally the General Purpose watches box are made in kraft cardboard, and I don’t like to much this combination, because it a little be abused.

So, starting from this need, I have looking in my archive discovering an about twenty years old Tutima BUND Chronograph issued in the late 80’s to a McDonnell Douglas F-4 Phantom II pilot of the RECCE Airbase of Leck Germany, and provide to me with is original box and papers.
I have seen the box of this watch and I was flashed about the clean and simple graphic.


[image source_type=”attachment_id” source_value=”284″ align=”left” lightbox=”true” size=”medium”] Starting from this point I have worked around the lettering mixing the USA issued General Purpose alignment and capital letter, with black and white colors and simple, clean design.

Finally I have bring a little of the red/orange print and use for some print and accents on the graphic of collection too.

This is the right Stock Number philosophy: starting from archives, and evolve to a new vision of graphic in military, utility and supply wear.